In industries where there is a clear demand for software innovation, one common challenge arises: users often lack the time to explore new platforms, even if they have the potential to simplify their work and save valuable time.
So, how can we overcome this obstacle and get a software into the hands of more users?
Some of the things we tried:
- Personalized onboarding: Reach out to each individual user and provide personalized onboarding to guide them through the platform and showcase its benefits.
- Video walk-throughs: Create engaging and informative video walk-throughs that demonstrate the features and functionality of the software, making it easier for users to understand and get started.
- Improved documentation: Enhance the documentation to provide clear and comprehensive instructions, making it easier for users to navigate and utilize the software effectively.
- Snazzy marketing: Invest in marketing efforts to raise awareness about the software and its benefits. Utilize creative and compelling strategies to capture the attention of potential users and generate interest.
While my focus has primarily been on programming, I’ve recently been delving into the intricacies of running a business. I’ve come to realize that it’s not enough to have a small but dedicated fanbase.
Effective marketing plays a critical role in reaching a wider audience.